Nike is making Colin Kaepernick the new face of their company

Image via Twitter

Colin Kaepernick is now in his second NFL season without a position in the NFL. Kaepernick alleges that NFL owners have colluded to keep him out of the sport. However, he’s still getting some pretty awesome gigs.

Nike just announced the 30th anniversary of their “Just Do It” campaign and Kaepernick will be the face of the new ads.

According to ESPN’s Darren Rovell, Nike has been paying Kaepernick for years now and was waiting for the right time to use him on their ad campaigns.

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Nike Vice President Gino Fisanotti to ESPN.

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Kaepernick tweeted the ad on Monday that says “Believe in something, even if it means sacrificing everything.

Nike is also the official uniform sponsor of the NFL and this move could pressure the NFL into finding a new spot for Kaepernick.



Other athletes on the new campaign will include Odell Beckham Jr., Serena Williams, Shaquem Griffin, and LeBron James.

Kaepernick first started kneeling during the National Anthem in August of 2016. He did this as a protest against racial inequality and police brutality.  Eventually, many other NFL players and other athletes began joining him across the country.



During the 2017 season, Donald Trump interjected himself into the controversy by stating that team owners should fire players who protest the flag. He also called them “sons of b——.” Players responded to the President with mass protests.

Currently, Kaepernick is in the process of a grievance against the NFL. He contends that the owners are colluding to keep him out of the league as retaliation for his protests. He recently won the first phase of that process.

 

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